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Home > Are women getting the health risk message around alcohol use? #ChooseToChallenge.

[Alcohol Action Ireland] , Hough, Jennifer Are women getting the health risk message around alcohol use? #ChooseToChallenge. (08 Mar 2021)

External website: https://alcoholireland.ie/women-getting-public-hea...

Women, who traditionally drunk less than men, have become an important growth opportunity for Big Alcohol, and how they market their products with women in mind has changed radically in recent years. Instead of using women as props in beer adverts, the industry knows this is just not cool anymore. What is? Empowerment, equality, achievement, success. All of the ingredients that make good ads for men – and now, they want women to know they celebrate us too....


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