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Home > Combatting the Big Tobacco hydra in sport: another case of alibi marketing through false flag advertising.

Houghton, Frank and O'Doherty, Diane and Duncan, Bruce and Meaney, Claire (2020) Combatting the Big Tobacco hydra in sport: another case of alibi marketing through false flag advertising. International Medicine Review, 28, (113), pp. 199-204.

External website: https://interrev.com/mir/index.php/mir/article/vie...


There are ongoing covert tactics being employed by Big Tobacco to contravene bans on advertising of tobacco products in an increasingly regulated environment. The power of alibi marketing should not be diminished with emerging markets in developing countries.  This letter briefly describes challenges we face worldwide by Big Tobacco, Big Vape and their marketing strategies.

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