Skip Page Header

Home > Combatting the Big Tobacco hydra in sport: another case of alibi marketing through false flag advertising.

Houghton, Frank and O'Doherty, Diane and Duncan, Bruce and Meaney, Claire (2020) Combatting the Big Tobacco hydra in sport: another case of alibi marketing through false flag advertising. mir [Internet] , 28 , (113) , pp. 199-204.

URL: https://interrev.com/mir/index.php/mir/article/vie...


There are ongoing covert tactics being employed by Big Tobacco to contravene bans on advertising of tobacco products in an increasingly regulated environment. The power of alibi marketing should not be diminished with emerging markets in developing countries.  This letter briefly describes challenges we face worldwide by Big Tobacco, Big Vape and their marketing strategies.

Item Type
Article
Publication Type
Irish-related, International, Open Access, Article
Drug Type
Tobacco / Nicotine
Intervention Type
Harm reduction, Policy
Date
14 January 2020
Page Range
pp. 199-204
Volume
28
Number
113
EndNote

Repository Staff Only: item control page