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Home > 'Greenwashing' tobacco products through ecological and social/equity labelling: A potential threat to tobacco control.

Houghton, Frank and Houghton, Sharon and Doherty, Diane O' and McInerney, Derek and Duncan, Bruce (2018) 'Greenwashing' tobacco products through ecological and social/equity labelling: A potential threat to tobacco control. Tobacco Prevention & Cessation , 4 , p. 37. doi: 10.18332/tpc/99674.

URL: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC72051...

There has been significant growth in ecological/environmental labelling of products and services internationally in recent years. Such efforts have become an integral element of the marketing strategies used by many firms. Concerns have been raised, however, that for some companies, this is little more than 'greenwashing', i.e. a cynical attempt to boost sales without any meaningful underlying sensitivity or change, in practice. Given the extremely negative track record of the global tobacco industry , it is essential that health policy makers and anti-smoking campaigners closely monitor this industry's attempts to exploit both growing environmental concerns among consumers and gaps in legislation. Although there is relatively strong legislation in some countries, to prohibit suggestions that cigarettes may be environment friendly, a further tightening of legislation is required.


Item Type
Article
Publication Type
Irish-related, International, Open Access, Article
Drug Type
Tobacco / Nicotine
Intervention Type
Policy
Date
2018
Identification #
doi: 10.18332/tpc/99674
Page Range
p. 37
Publisher
European Network for Smoking and Tobacco Prevention
Volume
4
EndNote

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