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Home > Enhancing a brief online intervention to reduce alcohol consumption.

Norman, Paul and Webb, Thomas and Millings, Abigail and Pechey, Laura (2019) Enhancing a brief online intervention to reduce alcohol consumption. London: Alcohol Change UK.

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Key findings

  • The way in which the content of a brief online alcohol intervention was presented to users impacted on levels of engagement with the intervention.
  • Users who viewed a tunnelled version of the online intervention (in which the content was presented in a pre-determined order) viewed more pages and spent more time on the website than participants who viewed a free-roam version (in which they could view the content in any order).
  • Increasing and higher risk drinkers were more likely to make a plan to cut down on their drinking in the tunnelled versus free-roam version of the intervention.
  • The intervention led to significant reductions in alcohol consumption at one- and six-month follow-up.
  • The structure of the intervention (tunnelled versus free-roam) had no impact on the effectiveness of the intervention in reducing alcohol consumption.
  • Instructing increasing and higher risk drinkers to make if-then plans linking high-risk situations with appropriate behavioural responses was no more effective in reducing alcohol consumption than instructing them to choose strategies to cut down on their drinking.

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