Addressing the increasing challenge of non-communicable diseases (NCDs) worldwide needs action across various sectors. Although industry objectives are often at odds with efforts to improve public health, it is recognised that some industries and commercial organisations can play a role in counteracting the negative impact of the products and services they profit from.

But this is a complex field, and well-documented experience suggests that industries - such as the tobacco and alcohol industries - are subtle in hiding their true motivations and objectives. They can also use aggressive tactics to disrupt and undermine positive actions, from public health policy and initiatives.

This guidance provides a framework for assessing potential partnerships or other engagement activities between Public Health England (PHE) and unhealthy commodity industry stakeholders. The aim is to maximise benefits and minimise risk. It draws on international best practice guidance and has been developed in consultation with a wide range of public health stakeholders.