Alcohol Action Ireland (AAI), the independent advocate for reducing alcohol harm, published its annual Off-Trade (excl. licensed premises) alcohol price survey.

The Price survey was carried out in one regional centre: Sligo, Dublin locations: city centre and south county; and one town: Ashbourne, between 12 -28 July 2021.

• Alcohol is so cheap in Ireland – Irish men can drink weekly low-risk guideline limit for as little as €7.65; women €4.95.
• Sophisticated pricing strategy ensures alcohol affordability is universal throughout urban, regional or rural Ireland.
  Introduction of Minimum Unit Pricing will change the product marketing price point.
• Unsatisfactory compliance with Section 22 ‘structural separation’ of alcohol product measures.

The findings confirm the exceptional affordability of alcohol to every day shoppers and reaffirms the necessity for the commencement of minimum pricing of alcohol products (Jan 2022) that will ensure the strongest, cheapest alcohol is eliminated from the market.