Home > Devising and communicating public health alcohol guidance for expectant and new mothers: a scoping report.

Brown, Rachel and Trickey, Heather [Alcohol Research UK] . (2018) Devising and communicating public health alcohol guidance for expectant and new mothers: a scoping report. London: Alcohol Concern Cymru. 51 p. https://doi.org/10.3389/fphar.2018.00486

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Key findings:
• The views of parents, antenatal teachers, midwives and policy makers differed on the value of the revised Chief Medical Officer guidance for expectant mothers. Some found a simple, clear ‘don’t drink’ message helpful and easy to communicate. Others felt that the guidance didn’t sufficiently reflect the evidence and could create anxiety.
• There was concern that advice on pregnancy planning did not reflect the reality of women’s lives, and implied that all women of child-bearing age should avoid alcohol.
• Some participants were concerned about ‘social shaming’ of women if they decided to have a drink at any point in their pregnancy.
• Participants felt public health messages should also encourage partners, family and society at large to be more supportive of women’s decisions.


Item Type:Evidence resource
Publication Type:Guideline
Drug Type:Alcohol
Intervention Type:AOD disorder, AOD prevention, AOD disorder harm reduction, Education and training
Source:Alcohol Research UK
Date:May 2018
Pages:51 p.
Publisher:Alcohol Concern Cymru
Place of Publication:London
EndNote:View
Related URLs:
Subjects:A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
B Substances > Alcohol
E Concepts in biomedical areas > Pregnancy
J Health care, prevention and rehabilitation > Prevention approach > Prevention through information and education
J Health care, prevention and rehabilitation > Health related prevention > Health information and education
N Communication, information and education > Message (portrayal of substance use)
T Demographic characteristics > Pregnant woman
T Demographic characteristics > Mother
VA Geographic area > Europe > United Kingdom

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