Home > How alcohol industry organisations mislead the public about alcohol and cancer.

Petticrew, Mark and Maani Hessari, Nason and Knai, Cécile and Weiderpass, Elisabete . (2017) How alcohol industry organisations mislead the public about alcohol and cancer. Wiley. Drug and Alcohol Review

INTRODUCTION AND AIMS
Alcohol consumption increases the risk of several types of cancer, including several common cancers. As part of their corporate social responsibility activities, the alcohol industry (AI) disseminates information about alcohol and cancer. We examined the information on this which the AI disseminates to the public through its 'social aspects and public relations organizations' and related bodies. The aim of the study was to determine its comprehensiveness and accuracy.

DESIGN AND METHODS

Qualitative analysis of websites and documents from 27 AI organisations. All text relating to cancer was extracted and analysed thematically.

RESULTS

Most of the organisations were found to disseminate misrepresentations of the evidence about the association between alcohol and cancer. Three main industry strategies were identified: (i) denial/omission: denying, omitting or disputing the evidence that alcohol consumption increases cancer risk; (ii) distortion: mentioning cancer, but misrepresenting the risk; and (iii) distraction: focussing discussion away from the independent effects of alcohol on common cancers. Breast cancer and colorectal cancer appeared to be a particular focus for this misrepresentation.

DISCUSSION AND CONCLUSIONS

The AI appears to be engaged in the extensive misrepresentation of evidence about the alcohol-related risk of cancer. These activities have parallels with those of the tobacco industry. This finding is important because the industry is involved in developing alcohol policy in many countries, and in disseminating health information to the public, including schoolchildren. Policymakers, academics, public health and other practitioners should reconsider the appropriateness of their relationships to these AI bodies.


Item Type:Evidence resource
Publication Type:Other
Drug Type:Alcohol
Date:7 September 2017
Publisher:Wiley
EndNote:View
Subjects:B Substances > Alcohol
G Health and disease > Public health
G Health and disease > Substance use disorder > Alcohol use
MP-MR Policy, planning, economics, work and social services > Substance industry or business
VA Geographic area > International aspects
VA Geographic area > Europe > Ireland

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