Home > Analysis of alcohol industry submissions against marketing regulation.

Martino, Florentine Petronella and Millar, Peter Graeme and Coomber, Kerri and Hancock, Linda and Kypri, Kypros [PLOS One] . (2017) Analysis of alcohol industry submissions against marketing regulation. Public Library of Science. PLoS ONE, 12 (1) e01703. /10.1371/journal.pone.0170366

URL: http://journals.plos.org/plosone/article?id=10.137...

A growing body of literature points to the role of vested interests as a barrier to the implementation of effective public health policies. Corporate political activity by the alcohol industry is commonly used to influence policy and regulation. It is important for policy makers to be able to critique alcohol industry claims opposed to improved alcohol marketing regulation. The Australian National Preventive Health Agency reviewed alcohol marketing regulations in 2012 and stakeholders were invited to comment on them. In this study we used thematic analysis to examine submissions from the Australian alcohol industry, based on a system previously developed in relation to tobacco industry corporate political activity. The results show that submissions were a direct lobbying tactic, making claims to government that were contrary to the evidence-base.

Five main frames were identified, in which the alcohol industry claimed that increased regulation: (1) is unnecessary; (2) is not backed up by sufficient evidence; (3) will lead to unintended negative consequences; and (4) faces legal barriers to implementation; underpinned by the view (5) that the industry consists of socially responsible companies working toward reducing harmful drinking. In contrast with tobacco industry submissions on public policy, which often focused on legal and economic barriers, the Australian alcohol industry placed a heavier emphasis on notions of regulatory redundancy and insufficient evidence. This may reflect differences in where these industries sit on the ‘regulatory pyramid’, alcohol being less regulated than tobacco.


Item Type:Evidence resource
Publication Type:Review
Drug Type:Alcohol
Intervention Type:AOD prevention, AOD disorder harm reduction
Source:PLOS One
Date:January 2017
Pages:e01703
Publisher:Public Library of Science
Volume:12
Number:1
EndNote:View
Subjects:A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
B Substances > Alcohol
MP-MR Policy, planning, economics, work and social services > Political process > Lobbying
MP-MR Policy, planning, economics, work and social services > Policy > Policy on substance use
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
MP-MR Policy, planning, economics, work and social services > Substance industry or business
VA Geographic area > International aspects

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