Home > To curb student drinking, focus on social losses from heavy drinking and health gains from moderation.

[Drug and Alcohol Findings] (2016) To curb student drinking, focus on social losses from heavy drinking and health gains from moderation. Drug and Alcohol Findings Bulletin (22 March 2016)

URL: http://findings.org.uk/PHP/dl.php?file=Kingsbury_J...

To moderate student drinking, tell them about the embarrassment and social losses they might suffer from heavy drinking, but when it comes to health, focus on the gains from not drinking heavily.

Key points from summary and commentary:
Alcohol vignettes featured a former student who went out with friends and experienced social or health consequences from drinking. The consequences were presented using either a gain frame (ie, positives of not drinking heavily) or loss frame (ie, negatives of drinking heavily). The social–gain frame vignette featured a student who was able to more easily converse with others, leading to a future date with an attractive member of the opposite sex. The student in the health–gain frame vignette talked about feeling good the day after going out, and the health benefits of moderate drinking (eg, lower risk of heart disease). The social–loss vignette featured a student who drank so much that he or she vomited in front of an attractive member of the opposite sex. The student in the health–loss vignette blacked out and was taken to the hospital for fear of alcohol poisoning


Item Type:Evidence resource
Publication Type:Review
Drug Type:Alcohol
Intervention Type:AOD prevention, AOD disorder harm reduction, Education and training
Source:Drug and Alcohol Findings
Date:March 2016
Number:22 March 2016
EndNote:View
Subjects:A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
B Substances > Alcohol
F Concepts in psychology > Motivation
J Health care, prevention and rehabilitation > Prevention approach > Prevention through information and education
N Communication, information and education > Information use and impact
N Communication, information and education > Education and training > Educational institution > Higher education institution (college / university)
N Communication, information and education > Educational environment (school / college) > Student behaviour and participation
T Demographic characteristics > Undergraduate or graduate student
VA Geographic area > United States

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