Home > Formula One puts Heineken in the driving seat.

[Alcohol Action Ireland] Formula One puts Heineken in the driving seat. (14 Jun 2016)

External website: http://alcoholireland.ie/home_news/formula-one-put...

40 public health and civil society organisations from around the world, including Alcohol Action Ireland, are calling for an end to alcohol sponsorship in F1.

Heineken recently launched their new sponsorship agreements with F1, a five-year deal estimated to be worth $150 m. With this new deal, Heineken will place themselves as one of the main sponsors of the sport, with both trackside billboards, branded name of the events and other promotional activities.

Alcohol brands are now dominating sponsorships in F1, linking a popular motor sport to a significant cause of avoidable physical, mental and social harm and more specifically one of the major killers on our roads, drink driving.........

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