The new drug and alcohol strategy Reducing Harm, Supporting Recovery: A health-led response to drug and alcohol use in Ireland 2017–2025 is structured around five goals (Department of Health 2017). This is a move away from the structure of the previous strategy, in which prevention was one of five pillars. Goal 1 of the new strategy focuses on prevention: ‘To promote and protect health and well-being’. Through this goal, the strategy ‘aims to protect the public from threats to health and well-being related to substance misuse by preventing early use of alcohol and other drugs among young people, influencing behaviour and challenging social norms and attitudes, and providing targeted interventions aimed at minimising harm for those who have already started to use substances’ (p. 17, (Department of Health 2017)). In essence, the approach outlined is similar to that of the previous strategy. The goal is underpinned by three objectives, each of which has a set of actions covering the period 2017–2020.