Home > Children’s recognition of alcohol marketing. Alcohol marketing briefing.

Alcohol Concern. (2015) Children’s recognition of alcohol marketing. Alcohol marketing briefing. London: Alcohol Concern.

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Children as young as 10 years old are highly familiar with alcohol brands and televised alcohol advertising. The study shows football clubs and tournaments are strongly associated with the beer brands that sponsor them, particularly by boys. Existing advertising codes for alcohol are designed to prevent targeting of under-18s, but children appear to be consuming high volumes of alcohol marketing nevertheless. More effective controls may be needed to ensure alcohol marketing messages only reach adult audiences.

Date:February 2015
Pages:7 p.
Publisher:Alcohol Concern
Corporate Creators:Alcohol Concern
Place of Publication:London
Accession Number:HRB (Electronic Only)
Subjects:B Substances > Alcohol
J Health care, prevention and rehabilitation > Prevention by sponsor or setting > Sports based prevention
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
T Demographic characteristics > Child
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > Europe > United Kingdom

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