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Home > Children’s recognition of alcohol marketing. Alcohol marketing briefing.

Alcohol Concern. (2015) Children’s recognition of alcohol marketing. Alcohol marketing briefing. London: Alcohol Concern.

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Children as young as 10 years old are highly familiar with alcohol brands and televised alcohol advertising. The study shows football clubs and tournaments are strongly associated with the beer brands that sponsor them, particularly by boys. Existing advertising codes for alcohol are designed to prevent targeting of under-18s, but children appear to be consuming high volumes of alcohol marketing nevertheless. More effective controls may be needed to ensure alcohol marketing messages only reach adult audiences.


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