Young people have been warned about the dangers of neknominations, a viral drinking game involving social media.
A group which campaigns for responsible drinking said that people were drinking large quantities of alcohol just to increase their “social media kudos”.
The popular game, which began to take off in Ireland in the past three weeks, involves one person posting a video of themselves downing a pint of alcohol. The person then nominates between one and three friends to follow suit.
The friends then have 24 hours to upload a video to Facebook and nominate their own friends to carry on the trend. As the videos have spread, so-called nominators have begun doing more and more outlandish things in their videos as they drink the pint.
MEAS today described neknominations as “a very dangerous drinking game”.