Alcohol Marketing Communications Monitoring Body. (2013) Limiting the exposure of young people to alcohol advertising:sixth annual report 2011. Dublin: Alcohol Marketing Communications Monitoring Body.
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Our task as a Monitoring Body is to oversee the implementation of and adherence to Voluntary Codes of Practice to limit the exposure of young people under the age of 18 years to alcohol advertising.
As this Sixth Annual Report shows there was overall compliance in 2011 by television, radio, cinema, outdoor advertisers and newspapers and magazines with the obligations set down in the Codes.
J Health care, prevention, harm reduction and treatment > Prevention approach
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
MP-MR Policy, planning, economics, work and social services > Substance industry, trade or business
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > Europe > Ireland
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