The revised Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (6th Edition) came into force on 1st January 2007.

Chapter One: Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (6th Edition)
1 : Scope and Application
2 : General Rules
3 : Promotional Marketing Practices
4 : Distance Selling (Mail Order and Direct Response)
5 : Children
6 : Food and Non-Alcoholic Beverages
7 : Alcoholic Drinks
8 : Health and Beauty
9 : Slimming
10 : Financial Services and Products
11 : Employment and Business Opportunities
12 : Environmental Section
13 : Occasional Trading

Chapter Two: Procedures and Structures
1: Advertising Self-Regulation Copy Advice Service
2: Self-Regulation and the Law
3: Scope and Coverage
4: Complaints Procedure How to make a complaint
Complaints by Competitors
How complaints are resolved by the ASAI
Cross-Border Complaints
Review System
Enforcement and Sanctions
Compulsory Copy Advice
5: ASAI Structure, Function and FundingFunding
6: The European DimensionEuropean Advertising Standards Alliance (EASA)
Promoting Self-Regulation
Cross-Border Complaints
EU Legislation
Expertise

Apendices Appedix 1: Review System
Appedix 2: Statutes, Statutory Instruments and Other Codes