Alcohol Policy Youth Network. (2011) Report on the impact of marketing, price and availability of alcohol on young people’s consumption levels. Alcohol Policy Youth Network.
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Table of conents:
• Summary & Background
• Introduction:
• Young people’s alcohol consumption
• The influence of alcohol marketing strategies
• Study Aims
Methodology
• Part 1: Online survey
• Part 2: Documenting exposure of young people to alcohol marketing
Results:
• Online Survey
• Demographic data
• Drinking habits
• Purchasing habits
• Factors influencing decision to buy an alcoholic drink
• Attitudes
• Documenting exposure of young people to alcohol marketing
Discussion:
Limitations / Conclusion and future recommendations
A Substance use and dependence > Substance related societal (social) problems > Underage drinking
B Substances > Alcohol
G Health and disease > Substance use disorder (addiction) > Alcohol use disorder
J Health care, prevention, harm reduction and treatment > Risk and protective factors > Risk factors
L Social psychology and related concepts > Availability, accessibility, and supply
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
MP-MR Policy, planning, economics, work and social services > Economic aspects of substance use (cost / pricing)
T Demographic characteristics > Adolescent / youth (teenager / young person)
T Demographic characteristics > Underage drinker
VA Geographic area > Europe
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