Home > Report on the impact of marketing, price and availability of alcohol on young people’s consumption levels.

Alcohol Policy Youth Network. (2011) Report on the impact of marketing, price and availability of alcohol on young people’s consumption levels. Alcohol Policy Youth Network.

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Table of conents:
Summary
Background

Introduction:
Young people’s alcohol consumption
The influence of alcohol marketing strategies
Study Aims

Methodology
Part 1: Online survey
Part 2: Documenting exposure of young people to alcohol marketing

Results:
Online Survey
Demographic data
Drinking habits
Purchasing habits
Factors influencing decision to buy an alcoholic drink
Attitudes
Documenting exposure of young people to alcohol marketing

Discussion:
Limitations
Conclusion and future recommendations

Acknowledgements
References
Appendices


Date:2011
Pages:66 p.
Publisher:Alcohol Policy Youth Network
Corporate Creators:Alcohol Policy Youth Network
EndNote:View
Accession Number:HRB (Electronic Only)
Related URLs:
Subjects:L Social psychology and related concepts > Availability or accessibility to minors
A Drugs and alcohol use, abuse, and dependence > Prevalence of drugs and alcohol use > Problem drugs and alcohol use
T Demographic characteristics > Underage drinker
J Health care, prevention and rehabilitation > Risk and protective factors > risk factors
A Drugs and alcohol use, abuse, and dependence > Prevalence of drugs and alcohol use > Drugs and alcohol use behaviour > Alcohol consumption
MP-MR Policy, planning, economics, work and social services > Economic aspects of drugs and alcohol (cost / pricing)
A Drugs and alcohol use, abuse, and dependence > Drugs and alcohol related societal (social) problems > Underage drinking
G Health and disease > Drugs and alcohol disorder > Alcohol use
L Social psychology and related concepts > Economic availability or accessibility
L Social psychology and related concepts > Availability, accessibility, and use
VA Geographic area > Europe
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)

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