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Home > Report on the impact of marketing, price and availability of alcohol on young people’s consumption levels.

Alcohol Policy Youth Network. (2011) Report on the impact of marketing, price and availability of alcohol on young people’s consumption levels. Alcohol Policy Youth Network.

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Table of conents:
Summary
Background

Introduction:
Young people’s alcohol consumption
The influence of alcohol marketing strategies
Study Aims

Methodology
Part 1: Online survey
Part 2: Documenting exposure of young people to alcohol marketing

Results:
Online Survey
Demographic data
Drinking habits
Purchasing habits
Factors influencing decision to buy an alcoholic drink
Attitudes
Documenting exposure of young people to alcohol marketing

Discussion:
Limitations
Conclusion and future recommendations

Acknowledgements
References
Appendices


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