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Home > Report on the impact of marketing, price and availability of alcohol on young people’s consumption levels.

Alcohol Policy Youth Network. (2011) Report on the impact of marketing, price and availability of alcohol on young people’s consumption levels. Alcohol Policy Youth Network.

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Table of conents:
• Summary & Background
• Introduction:
• Young people’s alcohol consumption
• The influence of alcohol marketing strategies
• Study Aims

Methodology
• Part 1: Online survey
• Part 2: Documenting exposure of young people to alcohol marketing

Results:
• Online Survey
• Demographic data
• Drinking habits
• Purchasing habits
• Factors influencing decision to buy an alcoholic drink
• Attitudes
• Documenting exposure of young people to alcohol marketing

Discussion:
Limitations / Conclusion and future recommendations


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