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Home > National Substance Misuse Strategy 2009-2016. Minority report by Mature Enjoyment of Alcohol in Society limited.

MEAS. (2011) National Substance Misuse Strategy 2009-2016. Minority report by Mature Enjoyment of Alcohol in Society limited. Dublin: Mature Enjoyment of Alcohol in Society Limited.

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External website: https://www.drugsandalcohol.ie/16908/

MEAS1 (Mature Enjoyment of Alcohol in Society Limited) is an alcohol social responsibility organisation committed to tackling the problems of alcohol abuse and misuse. A registered charity, MEAS works in partnership with Government, with other appropriate bodies, including An Garda Siochana, the Road Safety Authority and local authorities and with the alcohol industry to promote the responsible marketing, retailing and use of alcohol in Irish society. Established in 2002 by the alcohol manufacturers, distributors and licensed trade associations in Ireland as an independent, not-for-profit company, MEAS supports the Responsible Serving of Alcohol training programme, administers the MEAS Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks, and has developed and delivers the drinkaware.ie Social Marketing Communications Initiative. The drinkaware.ie initiative was established in 2006 further to the drinks’ Industry commitment under the then Government-sponsored Sustaining Progress Special Initiative on Alcohol.

Financial support valued at €20m was committed by the drinks industry to the initiative over the five year period, 2007-2011 and the industry has committed to support the initiative beyond this timeframe.


Item Type
Report
Publication Type
Irish-related, Report
Drug Type
Alcohol
Date
2011
Pages
20 p.
Publisher
Mature Enjoyment of Alcohol in Society Limited
Corporate Creators
MEAS
Place of Publication
Dublin
EndNote
Accession Number
HRB (Electronic Only)
Related URLs

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