Alcohol Marketing Communications Monitoring Body. (2011) Limiting the exposure of young people to alcohol advertising: fifth annual report 2010. Dublin: Alcohol Marketing Communications Monitoring Body.
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Our task as a Monitoring Body is to oversee the implementation of and adherence to Voluntary Codes of Practice to limit the exposure of young people under the age of 18 years to alcohol advertising.
As this Fifth Annual Report shows there was overall compliance in 2010 by television, radio, cinema, outdoor contractors, newspapers and magazines with the obligations set down in the Codes.
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
MP-MR Policy, planning, economics, work and social services > Substance industry, trade or business
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > Europe > Ireland
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