The Drinks Industry Group of Ireland, has today published a new report detailing the extent of the industry's contribution to Irish tourism, its support for national and local cultural festivals and events that take place the length and breadth of the country, and for our major national sporting organisations.

The Contribution of the Drinks Industry to Tourism, Festivals and Sport, by Anthony Foley of Dublin City University, clearly demonstrates that there is a strong association between Ireland's tourism image and its major drinks brands, that the facilities and services provided by the drinks industry are vital elements of Irish tourism, and that many cultural and sporting events rely on the industry's financial input.

DIGI said that as the development of tourism has been identified as a key part of economic recovery, and given the industry's major role in providing facilities and supporting major events that stimulate the national and local economies, the Drinks Industry will redouble its commitment to working with Government and relevant agencies on maximising its contribution