Responsible Retailing of Alcohol in Ireland (RRAI), has formally launched a new 24-hour free-phone hotline, for receiving complaints from the public about breaches of its alcohol-related code of practice.

Over 2,400 shops in Ireland are signed up to the RRAI voluntary code, which promotes the responsible display and sale of alcoholic drinks in participating convenience stores, supermarkets, and service stations. Consumers can now submit formal complaints by calling 1800 84 80 80 free of charge.