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European Monitoring Centre for Drugs and Drug Addiction. (2005) Youth media. Lisbon: European Monitoring Centre for Drugs and Drug Addiction.

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For the magazine industry, young people represent big business. Editors and advertisers invest in research to know their readership intimately and they design their products to reflect the interests, lifestyles and fashions of their target audience.

This paper shows how the ‘youth media’ – youth, music and lifestyle magazines – can help detect, monitor and respond to emerging drug trends among young people. The paper looks at the youth media as a possible information source on new drug ‘fashions’ and explores their potential as a channel to prevent drug-related harm among young people

Table of contents
• Summary
• Introduction
• Methods
• Contextual frame for drug references in youth media
• Results
• Discussion and conclusions


Item Type
Report
Publication Type
International, Report
Drug Type
Substances (not alcohol/tobacco)
Date
2005
Pages
24 p.
Publisher
European Monitoring Centre for Drugs and Drug Addiction
Corporate Creators
European Monitoring Centre for Drugs and Drug Addiction
Place of Publication
Lisbon
Edition
EMCDDA Thematic Paper Series
EndNote
Accession Number
HRB (Electronic Only)
Related (external) link

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