Article

Kostadinov, Victoria and Pettigrew, Simone and Bartram, Ashlea and Norris, Christina and Yusoff, Asad and Sträuli, Bella and O'Brien, Paula and Brownbill, Aimee and Stafford, Julia and Petticrew, Mark and Jongenelis, Michelle and Stockwell, Tim and Bowden, Jacqueline (2026) Blinded by the 'lite': consumer perceptions of health-oriented claims on alcohol labels and self-reported impact on intended purchasing and consumption. Journal of Studies on Alcohol and Drugs , Early online .