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Petticrew, Mark and Fitzgerald, Niamh and Durand, Mary Alison and Knai, Cécile and Davoren, Martin P and Perry, Ivan J (2016) Diageo's 'stop out of control drinking' campaign in Ireland: an analysis. PLoS ONE, 11, (9), e0160379. 10.1371/journal.pone.0160379.