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Jia, Ru and Bandy, Lauren and Davies, Emma and Forde, Hannah and Scarborough, Peter and Pechey, Rachel (2025) Effects of brand-matched alcoholic and alcohol-free and low-alcohol drinks adverts on drink selections: A United Kingdom-based randomised controlled trial in an experimental online supermarket. Addiction, Early online, https://doi.org/10.1111/add.70210.