Home > National alcohol policy Ireland: executive summary.

Ireland. Department of Health. (1996) National alcohol policy Ireland: executive summary. Dublin: Department of Health.

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Alcohol consumption is set to increase in the Irish population over the next number of years, given:- the current and projected economic growth; an anticipated increase in the number of people drinking more beer which is less sensitive to price increases; possibly greater access to alcohol through increased special exemptions for longer opening hours, a greater number of young people starting to drink at a younger age and a higher percentage of regular drinkers by the age of 18 years with a preference for beer; strong alcohol advertising campaigns in all media in terms of volume, exposure and extensive sponsorship promotions with high visible sports. The main policy objective of this document is to promote moderation in alcohol consumption, for those who wish to drink, and reduce the prevalence of alcohol related problems in Ireland, thereby promoting the health of the community.

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