Many people drink alcohol to relax, celebrate, and connect. But the impacts of drinking extend beyond these moments of enjoyment. Alcohol use continues to be a major public health concern in BC, contributing to death,  disease, injury, and social harm. This report provides the latest data on provincial alcohol consumption and explores ways to reduce harm and support well‑being for everyone in the province. While people can lower their health risks by drinking less, reducing alcohol‑related harm is not solely a personal responsibility. Alcohol policies are key to shaping and reducing alcohol consumption. They can help governments balance the social and economic considerations of alcohol with the harms it can cause. In BC, there are significant opportunities to strengthen existing policies and introduce new ones that support healthier communities. This report provides government with practical, actionable recommendations to move forward.