Ipsos B&A conduct independent surveys of smokers each year for Revenue and the HSE’s National Tobacco Control Office.

Cigarette survey 2025:

• 28% of the packs held by smokers surveyed are classified as illegal
• 10% of the packs are found to be legal but Non-Irish Duty Paid

Classification of illegal packs

• 100% Contraband: normal commercial brands of cigarettes bought duty paid or duty-free outside the country and smuggled in
• <0% “Illicit whites”: cigarettes manufactured for the sole purpose of being smuggled into and sold illegally in another market
• <0% Counterfeit: cigarettes manufactured without authorisation of the rightful owners, with intent to deceive consumers and to avoid paying duty...