2025 was a particularly disappointing year for all of us advocating to reduce alcohol harms in Ireland, as it saw the postponement of the planned - and already very much delayed - legislation to introduce alcohol health warning labels. This was a result of intense pressure from the alcohol industry. The facts regarding the harms of alcohol behind the health warning labels have not changed, and Irish consumers will continue to be able to purchase alcohol without content information and warnings regarding the proven risks of fatal cancers, liver disease and risks to the unborn child. The reputational damage to Ireland’s public health record and reputation was significant, after groundbreaking initiatives in both alcohol and tobacco.