The aim of this review was to identify potential areas of evidence-based action on alcohol marketing where it may reduce alcohol harm or improve public health, as well as any areas where the evidence base is inconclusive or lacking. The review questions are as follows:

Review question 1: What does the published evidence tell us about exposure to alcohol marketing and advertising (extent of exposure, impact of exposure on consumer responses)? Both in general, and:

• by population (general population, children and young people, hazardous and harmful drinkers), and
• by channel, and
• by partial vs. all-channel restrictions.

Review question 2: What does the published evidence tell us about the impact of alcohol marketing and advertising restrictions on consumer responses (i.e.: attitudes, behaviours, unintended consequences), both in general and:

• by population (general population, children and young people, hazardousand harmful drinkers), and
• by channel, and
• by partial vs. all-channel restrictions.