Alcohol harm is a serious and growing issue across the UK, contributing to rising hospital admissions, increasing mortality, and placing significant pressure on families, communities, and the NHS. One of the most targeted and evidence-based approaches to address this challenge is Minimum Unit Pricing (MUP). This film provides a clear and comprehensive overview of MUP:

• What it is and how it works
• Who it affects
• The evidence behind it – including robust evaluations from Scotland and Wales
• Lessons learned and how the policy could be implemented and improved in England

With expert insights, real-world data, and a focus on health inequalities, this film explains why MUP is considered one of the most impactful alcohol policies available – and why now is the time to act. Featuring interviews with Professor Colin Angus and Professor John Holmes of the University of Sheffield, Dr Katherine Severi of IAS, and Jake Shepherd of the Social Market Foundation. [16 minutes]