Home > Alcohol taxation and pricing policies implementation toolkit: a practical guide for selecting, implementing and evaluating policies.

World Health Organization Regional Office for Europe. (2025) Alcohol taxation and pricing policies implementation toolkit: a practical guide for selecting, implementing and evaluating policies. Copenhagen: World Health Organization Regional Office for Europe.

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This toolkit supports government officials in selecting, implementing, and evaluating alcohol taxation and pricing policies. It offers practical considerations and resources to navigate the complexities of policy formulation, empowering officials from various sectors like health, finance, social welfare, children’s services, trade and agriculture to initiate and lead cross-government discussions. The toolkit is organized into five modules: 1)‎ Situational analysis, policy selection, and prioritization, which outlines key steps and questions for effective policy choices; 2)‎ Building support, which outlines strategies for agenda setting and stakeholder analysis; 3)‎ Implementation, which provides advice on legislative proposals and policy administration; 4)‎ Monitoring and evaluation, which presents templates for surveillance mechanisms and performance indicators; and 5)‎ Challenges and mitigation measures, which explores common barriers and offers strategies to overcome them. Real-world examples from the Baltic countries and Scotland (‎United Kingdom)‎ demonstrate lessons from tax and minimum pricing implementation while offering actionable insights, reinforcing the toolkit’s role in strengthening effective alcohol policies.

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