Galway City Alcohol Forum developed this strategy to prevent and reduce alcohol-related harm, making Galway a safer and more pleasant place. It acknowledges Ireland's complex relationship with alcohol, which poses serious health risks and impacts families, communities, hospitals, health services, the broader economy and society. Research shows that implementing public policies is essential to tackle alcohol-related issues, addressing price, availability, and marketing. This strategy builds on previous efforts and uses a community action approach informed by research. Effective prevention focuses on changes in public policies (regulation, enforcement, laws) rather than solely on individual behaviour change.