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Institute of Alcohol Studies. (2024) Outdoor alcohol advertising by area of deprivation. London: Institute of Alcohol Studies.

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Summary

  • Alcohol marketing is causally linked to young people drinking from an earlier age and more than they otherwise would.
  • Individuals living in deprived areas experience greater health inequalities in comparison to those living in the least deprived areas.
  • There is limited research on outdoor advertising of alcohol in the UK, but researchers have noted that there is a high prevalence of outdoor advertising of unhealthy commodities in deprived areas.
  • Alcohol outlet availability and associated advertising in areas of deprivation can contribute to higher crime rates in those areas.
  • Despite financial challenges that local councils are facing, restricting outdoor unhealthy commodity advertising (including alcohol) could help to reduce health and social problems (including alcohol harms) that drive inequalities.

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