Institute of Alcohol Studies. (2024) Outdoor alcohol advertising by area of deprivation. London: Institute of Alcohol Studies.
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Summary
- Alcohol marketing is causally linked to young people drinking from an earlier age and more than they otherwise would.
- Individuals living in deprived areas experience greater health inequalities in comparison to those living in the least deprived areas.
- There is limited research on outdoor advertising of alcohol in the UK, but researchers have noted that there is a high prevalence of outdoor advertising of unhealthy commodities in deprived areas.
- Alcohol outlet availability and associated advertising in areas of deprivation can contribute to higher crime rates in those areas.
- Despite financial challenges that local councils are facing, restricting outdoor unhealthy commodity advertising (including alcohol) could help to reduce health and social problems (including alcohol harms) that drive inequalities.
Item Type
Report
Publication Type
International, Report
Drug Type
Alcohol
Intervention Type
Prevention, Harm reduction
Date
August 2024
Pages
10 p.
Publisher
Institute of Alcohol Studies
Corporate Creators
Institute of Alcohol Studies
Place of Publication
London
EndNote
Subjects
A Substance use and dependence > Prevalence > Substance use behaviour > Alcohol consumption
A Substance use and dependence > Substance related societal (social) problems > Underage drinking
B Substances > Alcohol
L Social psychology and related concepts > Physical context, location or place > Alcohol beverage sales outlet (shop / pub / bar)
L Social psychology and related concepts > Availability, accessibility, and supply
MA-ML Social science, culture and community > Social condition > Poverty / deprivation
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > International
A Substance use and dependence > Substance related societal (social) problems > Underage drinking
B Substances > Alcohol
L Social psychology and related concepts > Physical context, location or place > Alcohol beverage sales outlet (shop / pub / bar)
L Social psychology and related concepts > Availability, accessibility, and supply
MA-ML Social science, culture and community > Social condition > Poverty / deprivation
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > International
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