World Health Organization. (2024) Restricting digital marketing in the context of tobacco, alcohol, food and beverage. Geneva: World Health Organization.
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WHO has long recommended marketing restrictions in the contexts of tobacco and nicotine products, alcoholic beverages, foods and beverages with respect to children, and breastmilk substitutes. But the question of how to implement these recommendations has become more complex as digital media has grown and large online platforms have centered their businesses around advertising, and specifically around targeting of advertising to consumers based on their online activity or personal data they have shared.
As a response to these challenges, this technical product examines how restrictions on digital marketing are implemented by Member States as part of broader marketing restrictions, describes current challenges specific to digital marketing and provides policy options and approaches that Member States can adopt to strengthen the design and implementation of restrictions.
See also - related webinars:
- 7 June 2024, 1.00 pm CET: Digital marketing of tobacco, alcohol, food and non-alcoholic beverages – Framing the challenges | Watch recorded event
- 14 June 2024, 1.00 pm CET: Legislate – Designing marketing restrictions fit for digital environments | Watch recorded event
- 21 June 2024, 1.00 pm CET: Monitor and enforce – Ensuring compliance with digital marketing restrictions| Watch recorded event (Passcode: Ne&1T87e)
B Substances > Alcohol
B Substances > Tobacco (cigarette smoking)
J Health care, prevention, harm reduction and treatment > Prevention approach > Prevention through information and education
J Health care, prevention, harm reduction and treatment > Health related issues > Health information and education
MP-MR Policy, planning, economics, work and social services > Policy > Policy on substance use > Demand reduction policy
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
N Communication, information and education > Digital technology
VA Geographic area > International
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