Labelling of alcohol encompasses brand name, type, alcohol content, ingredients, nutritional information, serving recommendations, and health warnings. An overarching concern with current alcohol labelling practices, globally and in Europe, is the lack of standardization and comprehensive provisions, unlike medicine, food, and non-alcoholic beverages. The impact of health warnings depends on practical details such as size, format, and color, as well as the specific messages conveyed. Messages targeting the general population and addressing broader topics like the risk of cancers due to alcohol may have a different impact than those targeting specific groups, such as underage drinking or alcohol use during pregnancy.

• Product labelling enables consumers to make informed decisions about the products they purchase and consume. Health warnings about potential health risks of the product are an important part of labelling. 
• Alcohol health warning labels are messages placed on alcoholic beverage containers or packaging to inform about the potential health risks of alcohol consumption.
• Despite the various health risks associated with alcohol consumption, many people remain unaware of them.
• Health warnings on alcohol labels can inform consumers and the general population (including those who do not consume alcohol) about potential risks, increase awareness of alcohol-related harms, and reduce the appeal of alcoholic beverages.