Alcohol Action Ireland (AAI) is the national independent advocate working to reduce harm from alcohol.

2023 was a significant year for alcohol policy in Ireland with the commencement of the PHAA regulations providing for comprehensive health information labelling of alcohol products, including a cancer warning and for the broadcast watershed for alcohol advertising. Determined advocacy from Alcohol Action Ireland facilitated the introduction of these measures. The role of AAI in this area has been widely acknowledged, both in Ireland and internationally, as evidenced by the number of invitations to contribute to international policy conferences. Full implementation Public Health (Alcohol) Act 2018 remains a key objective of AAI given its potential to substantially reduce alcohol harms