Thompson et al. (2018) remind us that the World Health Organization Ottawa Charter, published almost four decades ago, was the blueprint for health promotors and policymakers to build policies and create supportive environments to promote the health and well-being of communities and societies (World Health Organization, 1986). The relevance of this strategy continues in the 21st century if we are to achieve the goal of the tobacco endgame—a tobacco-free world (Malone et al., 2014). Moving us toward this destination has been the Framework Convention on Tobacco Control (FCTC) treaty, adopted by 182 countries globally and celebrating its 20th anniversary (World Health Organization, 2003); however, the tobacco endgame demands thinking that goes beyond it (Daube and Maddox, 2021).