Public awareness of the cancer risk posed by alcohol consumption, even at low levels, is generally low. In 2016 about 80 000 people died of alcohol-attributable cancer in the European Union (‎EU)‎. As part of the Europe’s Beating Cancer Plan, the EU aims to reduce harms due to alcohol consumption by means of collaboration, coordination and support from the WHO Regional Office for Europe through the joint WHO/EU Evidence into Action Alcohol Project (‎EVID-ACTION)‎. The project was formally launched on 6 December 2022 in Copenhagen, Denmark, along with the launch of the third edition of the book Alcohol, no ordinary commodity. Representatives of 18 Member States of the Region participated in the hybrid in-person and online event, along with expert advisors and representatives of the European Commission and WHO. The aims and objectives of the WHO/EU Evidence into Action Alcohol project (‎EVIDACTION)‎ project were introduced, and the research underpinning the third edition of Alcohol, no ordinary commodity and the report’s main messages were summarized. The project is co-funded by the European Union.