Cancer is currently the second-leading cause of death in the European Union (EU), where numbers of cancer cases and deaths are on the rise. While cancer is a complex disease, influenced by environmental and genetic factors, it is also largely affected by the same behaviours as many other noncommunicable diseases (NCDs): tobacco smoking, alcohol use, physical inactivity, and unhealthy diets. Europe has the highest level of alcohol drinking globally. 7 of the top 10 countries with the highest alcohol  consumption are in the EU, where approximately 240,000 people died because of alcohol in 2019, and 3 out of every 10 alcohol-attributable deaths were due to cancer.