Houghton, Frank and Houghton, Daisy (2023) The women's soccer world cup final 2023: gender equity and alcohol promotion. Journal of the Royal Society of Medicine, 116, (10), pp. 351-354. 1410768231202656. https://doi.org/10.1177/01410768231202656.
External website: https://journals.sagepub.com/doi/10.1177/014107682...
Despite the positive outline above, the thorny issue of alcohol remains. No doubt alcohol marketing researchers will perform more in-depth examinations of the exact quantity of alcohol advertising visible on the electronic hoardings and other advertising sites. This type of analysis has been conducted in the past, examining soccer, rugby and a variety of other sports. No doubt both the Budweiser (beer) and Jacob’s Creek (wine) adverts, which could be seen periodically in the cup final, will feature in this type of analysis in the near future.
J Health care, prevention, harm reduction and treatment > Prevention by setting > Sports based prevention
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
T Demographic characteristics > Woman (women / female)
T Demographic characteristics > Gender differences
VA Geographic area > International
VA Geographic area > Europe > Ireland
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