This L&RS Note examines the regulation of gambling advertising both in Ireland and internationally. It is presented in advance of the publication of the Gambling Regulation Bill (forthcoming). Its content is influenced by the provisions of the General Scheme of the Bill which was published in October 2021. The Note considers some of the main literature relating to exposure of vulnerable groups and wider society to gambling advertising as well as highlighting measures that have been introduced in other countries. It looks at recent legislative developments which have taken place in Ireland and based on stakeholder commentary and secondary research it identifies three key issues relating to gambling advertising:

• Balancing controls on gambling advertising;
• Impact of gambling advertising in sport; and
• Exposure of vulnerable groups to advertising.