This report builds on the Network’s first report by:

• increasing the scope of the alcohol marketing activities considered;
• expanding the populations of interest beyond children and young people to include people with (or at risk of) an alcohol problem and the general population;
• utilising an expanded evidence base and hearing directly from people affected by alcohol marketing;
• framing the case for statutory regulation of alcohol marketing as a human rights issue; and
• presenting recommendations on how countries can best regulate alcohol marketing as well specifying how these can apply in Scotland.