This report presents views we heard from the public in Ireland about the idea of “tobacco endgame”, which is at the centre of the country’s “Tobacco-Free Ireland” policy. The public’s answer to this question is clear. Support for the seemingly impossible is high. People want a “Tobacco-Free Ireland” for the next generation and see this as achievable. And they want the steps we take to ensure that people who smoke are not left behind. Now is the time for us to listen to what the public has said, discuss ideas and build action that brings the harm caused by smoking to an end.