Home > Exposure to tobacco, alcohol and 'Junk food' content in reality TV programmes broadcast in the UK between August 2019-2020.

Barker, Alexander B and Bal, Jaspreet and Ruff, Laura and Murray, Rachael L (2022) Exposure to tobacco, alcohol and 'Junk food' content in reality TV programmes broadcast in the UK between August 2019-2020. Journal of Public Health, fdac046. doi: 10.1093/pubmed/fdac046.

External website: https://academic.oup.com/jpubhealth/advance-articl...

BACKGROUND: Exposure to alcohol, tobacco and foods high in fat, sugar or salt (HFSS) content in media is a risk factor for smoking, alcohol use and HFSS consumption in young people. We report an analysis of tobacco, alcohol and HFSS content in a sample of reality TV programmes broadcast on TV and video-on-demand services throughout a 1-year period.

METHODS: We used 1-min interval coding to quantify content in all episodes of 20 different reality TV programmes between August 2019 and August 2020 and estimated population exposure to a sample of these programmes using viewing data and UK population estimates.

RESULTS: We coded 13 244 intervals from 264 episodes. Tobacco content appeared in 227 intervals (2%) across 43 episodes (2%), alcohol in 5167 intervals (39%) across 258 episodes (98%) and HFSS in 1752 intervals (13%) across 234 episodes (88%). A sample of 15 series delivered ~157.4 million tobacco, 3.5 billion alcohol and 1.9 billion HFSS gross impressions to the UK population, including 24 000, 12.6 million and 21.4 million, to children, respectively.

CONCLUSION: Tobacco, alcohol and HFSS content are common in reality TV programmes. These programmes deliver exposure to tobacco, alcohol and HFSS imagery, which are a potential driver of tobacco use, alcohol use and HFSS consumption in young people.


Item Type
Article
Publication Type
International, Open Access, Article
Drug Type
Alcohol, Tobacco / Nicotine
Intervention Type
Prevention, Harm reduction, Screening / Assessment
Date
5 May 2022
Identification #
doi: 10.1093/pubmed/fdac046
Publisher
Oxford University Press
EndNote

Repository Staff Only: item control page