Canadian Centre on Substance Use and Addiction. (2021) Alcohol education tailored for youth: what we heard. Ottawa: Canadian Centre on Substance Use and Addiction.
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This report is based on focus groups conducted by CCSA with young people to better understand approaches to messaging about alcohol consumption and harm reduction. It summarizes what we heard from youth and how this feedback supported the development of public education resources on alcohol tailored for young people, and includes examples of the resources developed.
Key messages:
• Youth shared their perception that Canada’s current Low-Risk Alcohol Drinking Guidelines do not align with youth drinking culture.
• Youth-targeted alcohol education ads need to focus on providing facts.
• Youth use alcohol and partying with their friends as a reward system after working hard.
J Health care, prevention, harm reduction and treatment > Substance use prevention
J Health care, prevention, harm reduction and treatment > Prevention approach > Prevention through information and education
N Communication, information and education > Message / Language (portrayal of use)
N Communication, information and education > Education by subject > Substance use education
T Demographic characteristics > Adolescent / youth (teenager / young person)
T Demographic characteristics > Prevention / youth worker
VA Geographic area > Canada
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