The eighth WHO report on the global tobacco epidemic is launched. This report tracks the progress made by countries in tobacco control since 2008 and, for the first time, presents data on electronic nicotine delivery systems, such as ‘e-cigarettes’. The report shows that many countries are making progress in the fight against tobacco, but some are not addressing emerging nicotine and tobacco products and failing to regulate them.

P.21 Of the 98 countries now covered by at least two MPOWER measures, 31 have three measures at the highest level of achievement, and five countries have four measures at the highest level of achievement (Jordan, Ireland, Madagascar, New Zealand, Spain).

• Monitor tobacco use and prevention policies
• Protect people from tobacco smoke
• Offer help to quit tobacco use
• Warn about the dangers of tobacco
• Enforce bans on tobacco advertising, promotion and sponsorship
• Raise taxes on tobacco