Home > Literature review of behavioural insights to reduce alcohol consumption.

Flahavan, Edward and Harper, Hugo (2020) Literature review of behavioural insights to reduce alcohol consumption. London: The Behavioural Insights Team.

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In 2018, Drinkaware commissioned the Behavioural Insights Team in the UK to conduct a review of behavioural change theory and evidence relevant to reducing the number of adults exceeding the HSE guidelines. This paper outlines the key findings of the BIT review. The review begins with an overview of what drives alcohol consumption before discussing relevant behavioural change theories.

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