Tobacco companies use tobacco packaging as a way to promote and market their products and increase sales. In the absence of effective packaging and labeling requirements, the tobacco industry produces appealing packaging that creates brand recognition with the use of eye-catching colors, designs and trademarks. Tobacco companies exploit all elements of tobacco packaging to market their products including the outer film, tear tape, inner frame, pack inserts and onserts. Article 11 of the World Health Organization Framework Convention on Tobacco Control (FCTC) requires Parties to adopt and implement effective packaging and labeling policies. The Guidelines for implementation of Article 11 (Article 11 Guidelines) recommend measures to increase the effectiveness of the Convention’s requirements.

Contents:
STEP 1: Know the tobacco packaging and labeling regulations in your country/jurisdiction
STEP 2: Define the purpose of your assessment
STEP 3: Assess and secure resources
STEP 4: Clarify the scope
STEP 5: Set a timeline
STEP 6: Construct your sample
STEP 7: Develop data collection procedures and forms
STEP 8: Create coding sheet to code packs
STEP 9: Train data collectors and collect data
STEP 10: Code packs
STEP 11: Analyze your results
STEP 12: Disseminate your results
Appendix A - Sources of information
Appendix B – Sample timeline
Appendix C – Choosing your sample
Appendix D – In-field data collection form
Appendix E – Sample coding sheet
Appendix F – Assessing inter-rater reliability