Home > Understanding the link between alcohol excises and the price of alcoholic drinks in UK supermarkets using scanner data.

Panzone, Luca and Albani, Viviana . (2020) Understanding the link between alcohol excises and the price of alcoholic drinks in UK supermarkets using scanner data. London: Alcohol Change UK. 37 p.

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Key findings

  • The alcoholic drinks market is characterised by an incomplete pass-through: for every £1 tax increase only £0.66 is passed onto the price.
  • The pass-through varies by store formats and product volumes.
  • The tax stimulates consumers to move away from products with a higher post-tax price to products with a lower post-tax price within a category.
  • Increases in excise vary strategically to protect certain products (e.g. the most common size) over others.
  • While the results support the idea that alcohol excises can change behaviour by increasing prices, they are less effective than they should be.
Item Type:Evidence resource
Drug Type:Alcohol
Intervention Type:AOD prevention, AOD disorder harm reduction
Date:March 2020
Pages:37 p.
Publisher:Alcohol Change UK
Place of Publication:London
EndNote:View
Related URLs:
Subjects:A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
B Substances > Alcohol
J Health care, prevention and rehabilitation > Health care economics
L Social psychology and related concepts > Physical context or place > Alcohol beverage sales outlet
L Social psychology and related concepts > Economic availability or accessibility
MP-MR Policy, planning, economics, work and social services > Economic policy
MP-MR Policy, planning, economics, work and social services > Economic aspects of substance use (cost / pricing)
VA Geographic area > Europe > United Kingdom

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